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Mixpanel tracks how people use your product. Connecting it brings that usage into GainTrace, so engagement and adoption become part of every account’s health.

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What syncs

GainTrace pulls these from Mixpanel and ties them to your accounts:
  • Events become the product-usage signal behind health and activation.
  • User profiles link usage to the right people and companies.
  • Cohorts and funnels add context to adoption and where customers drop off.

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Connect Mixpanel

1

Open the catalog

Go to Integrations in the left nav and pick Mixpanel.
2

Add your API key

Paste your Mixpanel credentials when prompted, along with your project details, then confirm.
3

Let it sync

Your events start flowing in. Manage the connection under Data > Sources.

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What you can do with it

With Mixpanel connected, product usage feeds health. Adoption trends move scores, a drop in activity can raise a signal, and your team can see which accounts are cooling off well before renewal.

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Good to know

  • Mixpanel syncs on a regular schedule, so new events land within a few minutes.
  • This connector is read-only. GainTrace reads your Mixpanel data and doesn’t change anything in it.
Last modified on July 6, 2026